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How To Find The Best Custom Promotional Giveaways

byAlma Abell

Custom promotional giveaways are the best way to promote your business. They reach a significantly larger number of people than print or radio advertising alone, and help make your current and potential consumers feel appreciated. After all, everyone loves free stuff! There are almost as many companies offering promotional items as ideas for items themselves, and it can be difficult to figure out which company is the best one. Here are some things to keep in mind when searching online for custom promotional giveaways.

Carefully Examine The Website

Before even beginning to look for custom promotional giveaway items, take the time to carefully review the website in detail. Check to see if there is a physical address listed, and if so, where the company is located. You can also call the Better Business Bureau in that state to see if there have been any major complaints registered against them. Give any phone numbers listed a call and listen for a professional sounding answering service or receptionist. Any reputable company will either have an answering service or a live receptionist, so be cautious if the phone seems to ring forever, or if the call is answered with a simple “hello”.

After this has been determined, review the site to be sure they do have the items you need. Carefully read the item descriptions, and don’t buy based off of the picture alone. A reputable company will describe relevant details such as product composition, and the materials the product uses. When opting for higher priced items, be picky about quality. There is no point in spending a lot of money for something that is cheaply produced or poorly constructed.

Is The Return Policy Acceptable?

If the company is relatively new, carefully review their return policy. Most companies will have this policy clearly posted on their website, but if it’s not don’t hesitate to call and ask. If the products are not up to the standards promised on the site, be sure that you won’t be out your hard earned money. While many companies no longer offer cash refunds, there should be some provision in place for items of an unacceptable quality or items received that are not as pictured.

Do They Accept Major Credit Cards Securely?

Be especially wary of any websites that do not accept major forms of payment, such as major credit cards or PayPal. Less than reputable sites may demand e-transfers or other uncommon forms of payment. Also be sure that when you enter your credit card information, it is encrypted and secure. A surefire way to be certain your information is protected is to call and ask what kind of security the company uses. Another way is to check for “https” at the top of the web address.

For more information about finding custom promotional giveaways, contact DK Specialties at http://www.dkspecialties.com.

Canada, U.S. to tighten security between ‘cross-border’ library

Sunday, May 27, 2007

The Royal Canadian Mounted Police (RCMP), the United States Border Patrol and local officials from both sides are looking into tightening security at a Quebec library. The library has been deliberately on the border of Canada and the U.S. since it was built in 1904 by American sawmill owner Carlos Haskell and Canadian wife Martha Stewart Haskell for availability to both countries.

At Haskell Free Library and Opera House, in Rock Island, Quebec, a black line diagonally runs across the center of the library to mark the international border. Ironically the line puts the seats in the U.S. and the opera stage in Canada.

Both towns share the same water supply, sewer systems and emergency crews thus they cross the border without going against the law. In total, there are three streets that cross the border and there are cameras on both sides to monitor illegal activity, but that doesn’t tighten border security enough officials say.

“There’s been an increase in illegal activity, both north and south, in the last little while,” said operations officer for the Border Patrol’s Swanton sector, Mark Henry.”There have been some significant cases. This all fits in to the larger picture of the Border Patrol strategy to gain operational control of our borders.”

“I don’t think they’re aiming at people who go pick up groceries and come back. It’s people that want to use this in a bad way,” says Cpl. Luc Bessette, a spokesman for the RCMP.

To enter the U.S. at Haskell Free Library and Opera House, in Rock Island, Quebec, all one needs is directions to go to Stanstead, Quebec, directions to the local library and walk through the doors; they have illegally entered Derby Line, Vermont, U.S. If one walks across from Stanstead St. to Derby Line they will be at the checkout in the U.S., go to the library from Derby Line to Stanstead St. and they have officially entered back into Canada. The international border also is on Canusa St., a residential street in Stanstead, Quebec and Beebe Plain, Vermont.

If someone wants to see their neighbour across the street, they would be re-entering the U.S. Anyone who comes from Stanstead St. to Derby Line, to visit their neighbour, must report to Customs or they could be sent to jail for illegally entering. However, residents do not need to notify Customs if they cross the border inside buildings.

Currently, the front door is in Vermont and if Quebecers couldn’t enter the front they would have to go through the back way. If Americans wanted to park in the parking lot they couldn’t because it is legally in Canada.

A meeting will take place this 19 June at 7 p.m. local time asking whether residents want to prevent people from crossing the border regularly or, in some cases, illegal crossings. During a meeting last Thursday in Stanstead, Quebec, local officials from both countries (towns) said border walls and fences will not be put up due to local residents’ concerns. They say there are other alternatives.

There is also a movement to separate Vermont from the U.S. or to make it the 11th province of Canada, with three territories. The website “Vermont Canada” says the state should join Canada due to its remaining liberal policies as opposed to the U.S.

Diamonds

Diamonds Are Timeless Piece Of Jewelry For Children}

Submitted by: David Fishman

There is always one piece of jewelry that goes with everything, diamond earrings, you can wear them with any type of outfit and you won’t go wrong. If you are going to have one piece of jewelry it should be diamond earrings. This is a must for girls and women to have it in their collection. A great gift to give is diamond earrings, any baby, girl or women would love them.

There are many different types of earrings; some of these are studs, diamond drops and hoops. Adding these to your jewelry collection will absolutely complete it. When it comes to diamonds women really have no problem buying them, because this is one luxury item that will never go out of style and it will always look good.

Every women needs to have diamond earrings as part as their collection, having a great pair that looks nice will add to the fashion of any outfit. Out of all the types of jewelry gift the most desired type is the diamond earrings, the reason being is that they go with everything and can be worn on all occasions.

How are diamonds formed? They are created deep within the earth about 62 miles to 122 mile below the surface. From pressure and heat the carbon over time turns into diamonds. When gemological labs grade a diamond they are called certified diamonds.

[youtube]http://www.youtube.com/watch?v=7Jx1Unhhn94[/youtube]

Colors in diamonds are formed lattice defects these are impurities in the stone. Stones that have color are usually the diamonds that have these defects and impurities, diamonds that are clear or without color have a minimal amount of impurities. Many stones when looked at in the light have shades of yellow and pink.

When grading a diamond the range is from very yellow to just a little bit of yellow. When looking for earrings look for the earrings that have no visible imperfections, the reason for this is that they will keep their value.

The rare type of stone is colorless, there are two types of colorless diamonds, there is the synthetic which is rare for synthetics and then there is natural diamonds which these colorless stones are rare in nature. A good diamond will be able to disperse the light and create different colors, this results in a brilliant luster that makes the diamond look beautiful.

The size of the diamond is not a carat, the carat is actually the weight of the diamond, and many people confuse the two. The rule of thumb is to follow what is called the four Cs, this stands for the type of cut, the carat, clarity and the color of the diamond.

Everyone who is looking to purchase a diamond uses the four Cs rule, the better the color and less defects in the diamond means that the diamond is more valuable and costs more money. So when choosing a diamond you can play with the type of color, clarity and size to bring the cost into your budget.

When choosing diamonds the size and quality are always the first thing people notice, while color and clarity normally do not play as an important role.

The timeless piece of jewelry is definitely the diamond, they have been worn for thousands of years and they are timeless. Diamond earrings can be worn all the time, it doesn’t matter about the outfit, girls will keep them safe as they grow older and women will treasure them forever.

About the Author: Dave is the owner of MySnaplet which carries

charm bracelets

, that have

charms for bracelets

. Each

children bracelet

has charms that snap on and off.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=547133&ca=Womens+Interest}

Peace activist claims Iran keen to compromise on nuclear issue, Cheney, Rumsfeld allegedly block negotiations

Saturday, April 29, 2006

Veteran anti-nuclear activist and journalist Praful Bidwai claims that while Iranian authorities “will not sacrifice [Iran’s] rights under the Nuclear Non-Proliferation Treaty (NPT) to engage in peaceful activities, including uranium enrichment for power generation”, they are also “keen to reach a deal or compromise on the nuclear issue” and “are also working diplomatic channels to let it be known that Tehran wants talks which will lead to a peaceful resolution of the nuclear issue.”

The alternative news website Raw Story published a story on April 20 that alleged United States vice-president Dick Cheney and Secretary of Defense Donald Rumsfeld have obstructed the progress of diplomatic discussions which could help solve the conflict between the United States and Iran. The conflict involves the alleged plan of attack on Iran led by the United States, and Iran’s alleged intention to develop nuclear weapons. Diplomatic relations between the United States and Iran have remained suspended since 1980, following the Iranian hostage crisis.

The website alleges that information from several different unnamed sources claim that expatriate arms dealer Manucher Ghorbanifar, a key figure in the Iran-Contra Affair, has been ordered by US authorities to monitor and report on “any interaction and attempts at negotiations between Iranian officials and US ambassador to Iraq, Zalmay Khalilzad.” Raw Story also claims that sources “close to the UN Security Council“, a “high ranking intelligence official” and another “intelligence source” attributed the failure of the recent attempts at direct contacts between Khalilzad and Iranian officials as “part of an ongoing attempt by Cheney and Rumsfeld to squash diplomatic activities”. The claims of the Internet publication’s allegations have not yet been independently verified.

In addition, the Raw Story also claims that US House of Representatives Intelligence Committee Chairman Peter Hoekstra (R-MI) “approved using Ghorbanifar as an intermediary” and “attended at least one meeting in Paris with Curt Weldon (R-PA) and Harold Rhode to meet with Ghorbanifar.”

Bidwai states that Dr. Hasan Rowhani, a member of the Supreme National Security Council chosen by Iranian head of state Ayatollah Khamenei, as saying that Iran is prepared to suspend its uranium enrichment for a short time.

On April 18, when asked whether US action against Iran could include a strike using nuclear weapons, U.S. President George W. Bush answered “All options are on the table. We want to solve this issue diplomatically and we’re working hard to do so.”

Learn more about Politics of Iran, Iran-Contra Affair on Wikipedia.

Asbestos controversy aboard Scientology ship Freewinds

Friday, May 16, 2008

Controversy has arisen over the reported presence of blue asbestos on the MV Freewinds, a cruise ship owned by the Church of Scientology. According to the Saint Martin newspaper The Daily Herald and the shipping news journal Lloyd’s List, the Freewinds was sealed in April and local public health officials on the Caribbean island of Curaçao where the ship is docked began an investigation into the presence of asbestos dust on the ship. Former Scientologist Lawrence Woodcraft supervised work on the ship in 1987, and attested to the presence of blue asbestos on the Freewinds in an affidavit posted to the Internet in 2001. Woodcraft, a licensed architect by profession, gave a statement to Wikinews and commented on the recent events.

According to The Daily Herald, the Freewinds was in the process of being renovated by the Curaçao Drydock Company. The article states that samples taken from paneling in the ship were sent to the Netherlands, where an analysis revealed that they “contained significant levels of blue asbestos”. An employee of the Curaçao Drydock Company told Radar Online in an April 30 article that the Freewinds has been docked and sealed, and confirmed that an article about asbestos ran in the local paper.

Lloyd’s List reported that work on the interior of the Freewinds was suspended on April 27 after health inspectors found traces of blue asbestos on the ship. According to Lloyd’s List, Frank Esser, Curaçao Drydock Company’s interim director, joined Curaçao’s head of the department of labor affairs Christiene van der Biezen along with the head of the local health department Tico Ras and two inspectors in an April 25 inspection of the ship. “We are sending someone so that they can tell us what happened, where it came from, since when it has been there,” said Panama Maritime Authority’s director of merchant marine Alfonso Castillero in a statement to Lloyd’s List.

The Church of Scientology purchased the ship, then known as the Bohème, in 1987, through an organization called Flag Ship Trust. After being renovated and refitted, it was put into service in June 1988. The ship is used by the Church of Scientology for advanced Scientology training in “Operating Thetan” levels, as well as for spiritual retreats for its members. Curaçao has been the ship’s homeport since it was purchased by the Church of Scientology.

According to his 2001 statement, Lawrence Woodcraft had been an architect in London, England since 1975, and joined Scientology’s elite “Sea Organization” (Sea Org) in 1986. He wrote that he was asked by the Sea Org to work on the Freewinds in 1987, and during his work on the ship “noticed a powdery blue fibrous substance approximately 1 ½” thick between the paint and the steel wall,” which he believed to be asbestos. He also discovered what he thought was blue asbestos in other parts of the ship, and reported his findings to Church of Scientology executives. Woodcraft discussed his experiences in a 2001 interview published online by the Lisa McPherson Trust, a now-defunct organization which was critical of the Church of Scientology.

The Freewinds regularly inspects the air quality on board and always meets or exceeds US standards.

Church of Scientology spokeswoman Karin Pouw responded to Radar Online about the asbestos reports, in an email published in an article in Radar on May 1. “The Freewinds regularly inspects the air quality on board and always meets or exceeds US standards,” said Pouw. She stated that two inspections performed in April “confirmed that the air quality is safe,” and asserted that the inspections revealed the Freewinds satisfies standards set by the United States Occupational Safety and Health Administration and the U.S. Clean Air Act.

Pouw told Radar that “The Freewinds will be completing its refit on schedule.” The Church of Scientology-affiliated organization Citizens Commission on Human Rights (CCHR) had been planning a cruise aboard the Freewinds scheduled for May 8, but according to Radar an individual who called the booking number for the cruise received a message that the cruise had been delayed due to ongoing work on the ship. Citing an article in the Netherlands Antilles newspaper Amigoe, Radar reported on May 6 that a team from the United States and supervised by an independent bureau from the Netherlands traveled to Curaçao in order to remove asbestos from the Freewinds.

…if the Church of Scientology claims to have removed the blue asbestos, I just don’t see how, it’s everywhere. You would first have to remove all the pipes, plumbing, a/c ducts, electrical wiring etc. etc. just a maze of stuff.

“I stand by everything I wrote in my 2001 affidavit,” said Lawrence Woodcraft in an exclusive statement given to Wikinews. Woodcraft went on to state: “I would also comment that if the Church of Scientology claims to have removed the blue asbestos, I just don’t see how, it’s everywhere. You would first have to remove all the pipes, plumbing, a/c ducts, electrical wiring etc. etc. just a maze of stuff. Also panelling as well, basically strip the ship back to a steel hull. Also blue asbestos is sprayed onto the outer walls and then covered in paint. It’s in every nook and cranny.”

Many Scientologist celebrities have spent time aboard the Freewinds, including Tom Cruise, Katie Holmes, John Travolta, Kelly Preston, Chick Corea, Lisa Marie Presley, Catherine Bell, Kate Ceberano, and Juliette Lewis. Now magazine reported that Tom Cruise has been urged to seek medical attention regarding potential asbestos exposure, however a representative for Cruise stated he has “absolutely no knowledge” of the recent asbestos controversy. Cruise, Holmes, Travolta and Preston have celebrated birthdays and other events on the Freewinds.

There is not now and never has been a situation of asbestos exposure on the Freewinds.

In a May 15 statement to the United Kingdom daily newspaper Metro, a representative for the Church of Scientology said that “There is not now and never has been a situation of asbestos exposure on the Freewinds.” The Asbestos and Mesothelioma Center notes that agencies have recommended anyone who has spent time on the Freewinds consult with their physician to determine if possible asbestos exposure may have affected their health.

Raw blue asbestos is the most hazardous form of asbestos, and has been banned in the United Kingdom since 1970. Blue asbestos fibers are very narrow and thus easily inhaled, and are a major cause of mesothelioma. Mesothelioma is a form of cancer which can develop in the lining of the lungs and chest cavity, the lining of the abdominal cavity, or the pericardium sac surrounding the heart. The cancer is incurable, and can manifest over 40 years after the initial exposure to asbestos.

“This is the most dangerous type of asbestos because the fibres are smaller than the white asbestos and can penetrate the lung more easily,” said toxicologist Dr. Chris Coggins in a statement published in OK! Magazine. Dr. Coggins went on to note that “Once diagnosed with mesothelioma, the victim has six months to a year to live. It gradually reduces lung function until the victim is no longer able to breathe and dies.”

Interview with John Sanderson, Regional Council candidate for Wards 3 & 4 in Brampton, Canada

Friday, November 3, 2006

The upcoming 2006 Brampton municipal election, to be held November 13, features an array of candidates looking to represent their wards in city council or the council of the Peel Region. The candidates for this region are John Sanderson, Susan DiMarco (this wards incumbent), Tibor Bankuti, Theo Goary and Sukhwant Thethi.

John Sanderson spoke exclusively to Wikinews via questions sent in an email. Mr Sanderson’s answers to some of the questions asked are below.

Q: List the three most important issues in your campaign.

A: Safer communities through effective enforcement;
Reduced traffic congestion through effective planning; and
Managed growth through effective plan development.

Q: What one election issue do you feel is most relevant to your ward in this election?

A: My motivation for pursuing pubic office is to ensure that our city has adequate infrastructure to support its rapid growth. Wards 3 and 4 include Highway 410, Steeles Avenue, Kennedy Rd., Highway 10, McLaughlin Rd. and Chinguacousy Rd, some of the most congested roads in Brampton. As a life-long resident of Brampton, the severe traffic congestion that we are experiencing today is unprecedented in our history – and is costly to our economy and quality of life. While canvassing, the common message received from residents in the ward is that we need to better manage traffic and transportation. As a Regional Councillor, I will be a strong advocate for smart and long-term transportation planning of the City of Brampton and Region of Peel and I will take immediate measures to help alleviate transportation congestion in our city. This includes the provision of an effective and efficient public transit system that is responsive to users’ needs, as well as implementing and promoting carpooling, to help reduce single occupancy vehicles on roadways. I am also not afraid to speak up about the issues of Brampton. As Past President of The Brampton Board of Trade, I can be a strong voice to the Provincial Government about their need to make transportation infrastructure a priority, particularly as it relates to expanding Highway 410 and better planning and coordination of transportation region wide.

Q: What qualities or experiences do you possess, that make you more desirable than the incumbent?

A:

Q: Why do you want to represent your ward on council?

A:

Q: How are you currently involved in the community?

A: John has been a volunteer his entire life. John understands that “Community” is about service.
From 2001-2002, John Sanderson served as President of The Brampton Board of Trade. He was first elected as a member of The Brampton Board of Trade Governing Council in 1992, and continued as an active member when he started his own company, J.W.S. Waste Systems Inc., in 1998. Through his many years as a member of the Board, John served on every Board committee, including 11 years on Governing Council.
As a model corporate citizen, John Sanderson and his former company, J.W.S. Waste Systems Inc. contributed extensively to various community initiatives through sponsorship and participation, including: Salvation Army; St. John Ambulance; YMCA Fundraising Committee; Brampton Clean City; Santa Claus Parade; Brampton Excelsiors Major Lacrosse Club (including 14 years on the Executive and two years as President); Rotary Club of Brampton; Brampton Scouts Leader; and coaching and managing various minor hockey and lacrosse teams. As a member of the Ontario Waste Management Association, John served as President from 1996-98, in addition to four years on the Executive.
Outside of his business, Sanderson is very well known through his active volunteerism with the Rotary Club of Brampton, where he has been a member for 15 years and on the Board of Directors for six years. With the Rotary Club, John has participated on: the Easter Seals Fundraising Committee; volunteer at the Rotary owned and operated bingo hall; Membership Committee, where he was recognized with an Membership Award in 2002; and Chair of the Gage Park Enhancement Committee, Brampton’s historic park and skating trail, sponsored by the Rotary Club of Brampton. John’s dedicated service to the Rotary Club was honoured in December 2001, when he was presented the prestigious Paul Harris Fellowship Award, the highest award given by Rotary International to recognize community service.
John Sanderson, more important than being a prominent businessperson is a true community leader. Through his active involvement in The Brampton Board of Trade and Rotary Club of Brampton, along with his many other community initiatives and activities, he has dedicated himself to improving the quality of life in Brampton. In 2002, The Brampton Salvation Army asked John to be its Kettle Campaign Chair. John’s goal was to surpass the 2001 total. He dedicated himself so heavily to the campaign, that through his business and community connections, helped raise $233,000 – $118,000 more than the previous year. This is typical of John Sanderson when he makes a commitment to help. John, being a modest man, is always quick to thank his dedicated staff at J.W.S. Waste Systems Inc. and caring wife and family, for supporting him as he dedicates, on average, over 50 volunteer hours a month to his various community activities.
Adding to his long list of accolades, in 2002, John was one of two individuals recognized nationally by the Canadian Chamber of Commerce as Volunteer of the Year. Later that year, he was also the recipient of the prestigious Queen’s Jubilee.

Q: The Rose Theatre recently launched. What are your thoughts on this facility? Have you had a chance to tour it yet?

A:

Q: The province has strongly encouraged the development of high-density residences near the downtown. Do these buildings fit in with your vision of the downtown? How much say should other levels of government have in urban planning?

A:

Q: How do you feel about Brampton’s rate of expansion? Council recently capped the annual amount of new development; do you agree completely with this decision, would you have slowed development even further, or not have imposed a cap at all?

A:

Q: What are your opinions on Brampton’s congestion and the level of public transit funding?

A:

Q: Why should businesses be attracted to locating in Brampton?

A:

Q: How could Brampton further itself in attracting corporate investment?

A:

Q: Why have you chosen to involve yourself in the political process?

A: John Sanderson knows that Brampton can truly become a great city with the right vision, drive and management. John Sanderson will bring his business savvy and a strong sense of community to the role of Regional Councillor, and will contribute a common sense approach to the management of this city.
As Brampton grows to 635,000 people over the next 15 years, we need strong leaders on City and Regional Council. We need people with vision. But most of all, we need people determined to make change happen, people who will listen and speak out on issues.

Q: What does Brampton mean to you?

A:

Bomb blast kills 5 policemen in Islamabad, Pakistan

Saturday, April 4, 2009

At least five policemen are dead after a bombing took place near the Frontier Corps check post in Margala Road, Islamabad, Pakistan. Reports conflict as to whether the attack was a suicide bombing, but Interior Advisor Rehman Malik told SAMAA TV that it was.

Police have cordoned off the area and the press is not being allowed within the zone of the attack.

SSP Tahir Alam told Geo Web TV that the attack took place at 10pm local time as police were taking dinner. Although initial reports stated that gunfire was exchanged, Alam said that security forces only fired into the air to scare off other potential attackers.

The attack comes less than two weeks after a March 23 bombing in Islamabad killed one police officer and injured another. Pakistani Taliban leader Baitullah Mehsud claimed responsibility for that attack; Mehsud also claimed responsibility earlier today for yesterday’s shooting of 13 immigrants in Binghamton, New York, a claim the FBI has rejected.

Book Fair 2.0; On bloggers, ebooks and pirates

Friday, October 12, 2007

The Internet is very much present at the Frankfurt Book Fair 2007, not just, like in previous years, as a means for the journalists who have 80 workplaces for their own notebooks to report on the fair, but like before as a chance – and as a threat for rights-owners of digital media.

Contents

  • 1 Bloggers in the Living Room 2.0 at the Fair
  • 2 EBooks and Digitalization
  • 3 Pirates threatening the audiobooks
  • 4 Sources

After a marginal existence in the previous year, bloggers have got their own “living room 2.0” at the fair, furnished with everything a blogger needs, including media attention. Every day from Wednesday October 10 to Sunday October 14 they will write and podcast about the big names to meet, the events not to be missed and their very personal experiences and thoughts. Three of the bloggers write in English, two English language podcasts are done, to widen the reach of the Book Fair 2.0. The blog entries and podcasts will be available until after the book fair at http://www.book-fair.com/en/wordpress/ and the bloggers themselves can be visited on the weekend at hall 4.2, Q411, though until now it is more the media and less the visitors of the fair, the bloggers come in contact with.

Digitalization and digital media, especially books and magazines offered digitally, are a hot topic at this year’s Frankfurt Book Fair, as more and more publishers want to see the digital counterparts of their traditional media not just as a field to be present in, but as a possible profit center. With scientific books, this move already was quite successful: Publishing house Springer for example, offering over 40,000 ebooks and over 1700 electronic magazines, of which over 1200 are still actively continued with Springer, nowadays does an ebook-variant of every traditional scientific book they print – and already has the largest part of their cash-flow from digital media.

This is harder for fiction publishing houses as the Pabel Möwig group (VPM), which has become active early. They do offer the digitized new adventures of – say, the outer-space-hero Perry Rhodan -, but the turnover is still only a small addition to the print and other media versions. Readers become readier to read on a screen, but their readiness is still growing slowly. Since a new generation of readers is growing up using the internet as a reference work – especially Google and Wikipedia – it will become more and more natural in the future.

A growing number of service companies in the publishing sector therefore offers re-digitalization apart from increasingly effective content management systems, with which new forms of media can easily be compiled from the contents of a data base.

Older works, of which the publishing house owns the rights, but for which a reprint might not be profitable, are scanned, divided into content sections and tagged. When the original type face isn’t good enough, books are typewritten in third world countries two or three times which are corrected and merged into a final version. Once in the system, digitalized books can be at disposal as MobiPocket ebooks or Print On Demand (POD) and with aid of the Amazon BookSurge program remain available, possibly even within 24 hours.

Digital content can also be used as a marketing-tool with the “Search Inside” from Amazon.com, where the full text of a book is visible but only small parts of the book are shown at a time.

Right after Amazon, Google also presented their own projects for the digitalization of books, where publishers have the option of just sending a box or container full of their books in printed form and leave the job of digitalization to Google, where afterwards their content will be findable with Google Book Search. The difference between those two internet services was obvious, though: Amazon wants to earn money with books, while Google’s business is advertising, their revenue model is AdSense and AdWords, targeted as perfect as possible with full text search. Both services had to answer questions as to how they will protect the content from unpaid exploitation, as probably fewer and fewer users will be willing to pay for a digital eBook when they can read the content for free, up to twenty pages at a time. The freeloader mentality of many Internet users was seen as a threat by many of the publishers.