Category: Retail

Tips on Marketing a Product with Video Online

by

SimonMSkinner

All the rage is marketing online with videos. Everyone and their brother are trying it out and many people are succeeding. However, there are a few things that you should try if you’re going to be successful. Let’s look at some tips that you should use if you’re going to market with video online.

– Decide what it is that you want to cover with your video. You don’t want to be all over the place with the message of your video. Decide what it is that you’re trying to accomplish and stick with that throughout the video. If you want someone to buy something, keep that your central purpose. If you want to give away a free report, make that your central purpose. If you want someone to opt-in to your ezine, then focus on that. The important thing is that you stick with a centralized message. You don’t want to sell them something, give them a free report , and get them to opt-in all in the same video. You can break those down into three different videos if you need to later.- Plan out your video ahead of time. Just like in movies, they practice the script a few times before they go into actually shooting the scene. You should do exactly the same thing. Write out a script or outline of what you want to say. Read through it a few times until you feel comfortable with it. Memorize it and talk like you’re not reading from a script. It will help you sound much more knowledgeable about your product or service. You don’t want it to look or feel like an infomercial with canned applause. Just run through everything a few times before you crank out the finished product. – Let someone else watch it before you upload it. Get your spouse’s or friend’s opinion before you put it out for the world to see. Sometimes they will catch something that you have missed. Don’t allow them to beat up your vision, but simply use them as a tool to catch obvious errors. The last thing you want to do is put out a video that looks rushed and under-prepared. – Upload your video to the major video sites like YouTUbe. You want to maximize your exposure with this video to as many people as possible. The more people that see it, the more likely you are to sell your products or services. Therefore, you need to get it in front of as many people as you can. Then sit back and let your video do the rest.- Continually promote your videos whenever possible. Embed links to them on your website or blog. Send links out in your emails. Post links in forums or discussion groups. You might even send people to them through pay-per-click advertising. Remember that if no one sees the videos, they can’t do you any good. Keep these tips in mind before you get started with your own videos. Remember that you can succeed with video advertising. The important thing is that you actually get started. After that, you’ll figure it out as you go.This free video online article is brought to you by http://www.mehype.com

Mehype.com offer general internet users the chance to create videos for corporations looking to promote their products, services or brand. When people view these videos the producers (and the companies that are being promoted) earn money. Mehype is the creation of a virtual sales force to spread viral brand advocacy through creative video content. Visit www.mehype.com for all of your

online video marketing

needs.

Article Source:

Tips on Marketing a Product with Video Online}

byAlma Abell

As a business, you need in-depth knowledge concerning your patron traffic. When you understand everything, there is to know about your patron traffic you can make strategic marketing decisions that improve your business. The people count in reference to your business begets strategic tactics for marketing., according to Tyson Downs of Titan Web Agency. With the right equipment and services, you will be able to accurately measure the amount of people that enter your store, and the time of day that they enter your store. Utilizing this type of information can assist you in planning your staffing schedule, as well is coming up with promotions that will encourage more sales during off-peak hours. Are you ready to reduce your overhead and make any day a great day to earn more revenue? If so, it’s time to get in touch with the professionals that can provide you with the people counter you need.

Patron Counters Are an Apt Solution

A patron counter is an absolution for measuring the amount of people that are coming in and out of your business. It is important to use the services and products offered by the professionals whether you’re running a big-box store or local restaurant, says Troy Martin of Cook Martin Poulson, P.C in Utah. Such counters can give you reliable and accurate information that will paint a distinct picture concerning your businesses off-peak and peak times. Such state-of-the-art products are integral in assisting you with strategies for marketing.

Use Superior People Counting Solutions & Products

When you use superior people counting solutions offered by experts in the field you are assured unparalleled service. The experts can help you stay ahead of your competitors. They also recognize new market trends and can provide you with the counting technology you need to meet them. There innovative products can help you make constantly changing demands in any industry. For more information, visit CountWise.

Submitted by: Darryl Gee

Scheduling my team has always been one of my least favorite tasks as a retail manager. Its tedious, it takes hours and even when I think I have it right, I probably dont. What makes scheduling a challenge is that you are balancing the demands of individuals on your team with the demands of your business. This can be a very time consuming and frustrating.

Lets say you complete a schedule which took you 2 hours to create. You have carefully made sure everyone has at least two days off, and all approved requests for days and vacations have been honored. You post the schedule and then you are informed that someone on your sales team needs different days off. This may seem simple, however you have to virtually build another schedule, to make the adjustment. You will have to review each individual and day again to insure that all needs are met. Dont you hate when that happens.

How can you make this process simpler and less tedious. My first solution was to train my assistant to do schedules and to delegate this task to him. Problem solved. Well, not quite. I was freed from scheduling, but the problem still existed. Instead of me spending 2 to 3 hours per schedule, my assistant was. However, as a result of him doing it I learned one of the solutions to our problem –

Set Schedules

. When he took over the schedule he partnered with each salesperson to ascertain what was their preferred schedule. He then created a schedule primarily based on business needs and secondarily based on individual preferences.

This worked out great. Some people prefer to work mornings, some evenings, some liked weekends off, while others saw weekends as money days. I was always averse to set schedules since I felt it locked me into giving someone certain days off. However, my team understands that in retail the schedule will vary from time to time. They also understand that evenings and weekends are when most retail business is done. They understand this, because we communicate these ideas regularly – which is the next solution.

If you

communicate

and inform your team and they communicate and inform you, many of your scheduling woes will vanish. I ask that my team inform me of all requests at least two weeks in advance and that they inform me of vacation requests 4 weeks in advance. I in turn publish 2 weeks of schedules at all times. During meetings I let them know that schedule is variable and I also inform them of days that I will need extra coverage. I emphasize dates in which no vacation request will be honored.

Communicating requests officially

vary from company to company. One company I worked for actually had a form for employees to fill out to officially request days off. Strict as this may sound, it worked well. It gave me and the employee a way to keep track of approved requests. Once approved, I enter the request in my planning calendar and then file it in the Approved Requests File. This is a tidy way of managing requests.

I approve requests on a first come first serve basis. My team knows that asking is not a guarantee, however they also know that I will bend over backwards to give them off the days they want. To

keep the approvals fair

I restrict hoarding by allowing only two consecutive premium requests. For example, If someone requests Memorial Day off, 4th of July off and Labor Day off, they may get the 1st two, but may not get the 3rd – even if they were 1st to request it. By doing this I limit one person from hoarding all the premium days off. My team understands and agree that its not fair for one person to get every premium day off. This keeps requests fair and balanced.

People want to have lives outside of work and you should respect and encourage it. Even though I ask for a two week minimum on requests I will approve a request on shorter notice – rules are made to be broken occasionally.

My priority when scheduling is that I want to have my best people work on the busiest days. In other words

my focus in scheduling is driving business

, through scheduling. In commissioned environments this is great for your top people but it sucks for your laggards. I have had salespeople get downright indignant over not getting more Saturdays and evenings. In hourly environments it may be a harder sale to your better reps as to why they work a larger share of weekends, for example. Youll have to find the balance.

Scheduling is one of the toughest tasks you have because you have to manage competing personal demands against the needs of your business. How will you manage the wills of your team and prioritize those against the needs of your business. This time consuming task is manageable if you follow a few proven guidelines:

1. Use a Set Schedule whenever possible

2. Set Scheduling rules & guidelines

3. Communicate the guidelines

4. Document requests

5. Make the request process fair

6. Make business the priority

About the Author: Darryl Gee has 18 years of sales and management expertise. If you need assistance using scheduling to impact your sales you can contact him via email at dagee@madmanager.com. He shares his expertise on his website

madmanager.com

and the madmanager message board at

madmanager.com/forum

.

Source:

isnare.com

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