Surveyors

How To Improve Ctr Of Your Google Adwords!}

Submitted by: Arun Agrawal

As you are aware, Google Adwords is one of the most popular PPC avenues because of several features.

* Low signup cost (only $5)

* Instant activation of your account

* Instant activation of your ad campaign

* Provision to set daily spending limits

As the Click-Through-Rate (CTR) goes up, your ad position improves and Cost-Per-Click (CPC) goes down. This really puts Google Adwords in a different league.

Here are some simple tips to improve your CTR —

1) Specific matching along with broad matching

[youtube]http://www.youtube.com/watch?v=evDstMON6tk[/youtube]

Generally when you want to advertise for, say, online dating, you put online dating in the keywords list. I suggest that you all of these in the keywords list –

[online dating]

“online dating”

online dating

This way, when a searcher types just online dating, the click is credited to the 1st keyword. If the searcher types a keyphrase including online dating in that order but as part of a bigger term like free online dating, it is credited to the 2nd keyword. And if both online and dating are present but not together and in that order, like online singles dating, it is credited to the 3rd keyword.

This improves the CTR for certain specific keywords and helps to lower your CPC and also improves your ad position.

2) Use a variable title

Did you know that your clickthrough rate (CTR) goes up when the searcher sees his keywords (that he searched for) in your ad? This is because Google shows these words in bold.

But you don’t know what term this searcher has used. So how can you put the term in the title? Try this.

Put this string in the title field on the Adwords screen –

{KeyWord: Default Title} where you replace “Default Title” with a suitable text. Now Google will show the search term as the ad title if the searched term fits within the 25 character limit and your default title if the search term won’t fit.

Example – say you use {KeyWord: Online Dating} as the title and dating as the keyword.

If someone searches for dating help, the shown title will be Dating Help. However if one searches for free online dating resources, Google will show Online Dating because the search term won’t fit in the title space (25 characters).

Did you notice the capitalization? If you use Keyword, then only the first word would be capitalized. If you use keyword, all the letters will be in small case.

This tip alone can boost your CTR by 157% or more.

3) Variable destination URL

Did you know that Google now allows variable destination URLs? Why do you need that? Variable destination URL can help you identify the terms that the searchers are using and you can alter your page content to suit those terms for a much better conversion.

Let’s see the syntax to get the search term in the destination URL —

http://www.ebizindia.com/pam.php?kw={keyword}

Here we are sending the searcher to a PHP program (you can use a Perl program also), which then stores the terms in a database for easy analysis. You can plan for yourself how you want to put this information to your advantage.

Frankly this tip does not increase your clickthrough rate directly but once you know what the searches were searching for, when they arrived at your site, you can change your message for a much better response.

About the Author: Are you suffering from the No-traffic syndrome? Arun Agrawal is a search engine optimization specialist and offers guaranteed Top 10 Ranking services at

SEOtop10.com

Source:

isnare.com

Permanent Link:

isnare.com/?aid=10830&ca=Marketing}

Las Vegas ‘chili finger’ woman arrested

Friday, April 22, 2005

Las Vegas, Nevada – The San Jose Police Department has announced that Anna Ayala, the woman who claims to have found a human finger in a bowl of chili at a Wendy’s restaurant in San Jose, California, was arrested at or near her home in Las Vegas on Thursday evening, in connection with the case.

According to court documents, she has been charged with one count of attempted grand larceny related to the chili case, and one count of grand larceny in an unrelated real estate deal, and is being held without bail in Clark County, Nevada, pending extradition. A press conference by the San Jose Police and Wendy’s was to be held on Friday, April 22, at 13:00 PDT.

Wendy’s had offered a reward of as much as $100,000 for information leading to an arrest in the case. Ayala claimed to have discovered the finger while eating at a Wendy’s on March, 22. Ayala later dropped plans to sue the restaurant after previous lawsuits, including one against another fast food restaurant, were made public.

The charges place the value of the attempted theft against Wendy’s at $2.5 million. The unrelated charge stems from an incident, also in San Jose, when Ayala allegidly received an $11,000 down payment on a mobile home she did not own. Ayala will face an extradition hearing on Tuesday, April 26.

This article features first-hand journalism by Wikinews members. See the collaboration page for more details.
This article features first-hand journalism by Wikinews members. See the collaboration page for more details.

Ontario Votes 2007: Interview with Green Party candidate John Ogilvie, Carleton—Mississippi Mills

Sunday, October 7, 2007

John Ogilvie is running for the Green Party of Ontario in the Ontario provincial election, in the Carleton—Mississippi Mills riding. Wikinews’ Nick Moreau interviewed him regarding his values, his experience, and his campaign.

Stay tuned for further interviews; every candidate from every party is eligible, and will be contacted. Expect interviews from Liberals, Progressive Conservatives, New Democratic Party members, Ontario Greens, as well as members from the Family Coalition, Freedom, Communist, Libertarian, and Confederation of Regions parties, as well as independents.

An account of the Esperanza Fire from an animal rescuer

This article features first-hand journalism by Wikinews members. See the collaboration page for more details.
This article features first-hand journalism by Wikinews members. See the collaboration page for more details.

Saturday, December 2, 2006

As families fled their homes in the early morning hours on Thursday October 26, there was no warning. The Esperanza Fire southeast of Los Angeles and West of Palm Springs, California, had ballooned under the influence of Santa Ana winds to more than 19,000 acres as of the morning of October 27. No time to get the animals, no time for crates or even a leash. Sadly, owners left behind not only their horses, lamas, donkeys, chickens, rabbits, but also their dogs and cats.

Many of the families who did manage to evacuate their pets found themselves in the parking lot at the Fellowship in the Pass Church Red Cross Shelter where a MuttShack Animal Rescue team caught up with them.

Pam Anderson, Director of the emergency Red Cross shelter said that many people with animals had come and left.

The air was thick with smoke, and ash was raining down on the parking lot where dog owners, not able to take their dogs into the shelter were camping out in pup tents andin their cars.

Those who could afford it checked themselves into pet friendly hotels in nearby towns.

Some were prepared. Jane Garner, a small dog breeder was able to get all her animals out, and had set up her puppy runs alongside her RV in the parking lot. Others were not doing too well, having left home without as much as a leash.

The same scenario played out at the Red Cross shelter at Hemet High School. Animals were being boarded in vans, trailers and cars and small travel crates.

When MuttShack Animal Rescue arrived, a small fracas had sent several dogs off in different directions, running out of the school parking lot down busy streets necessitating an instant rescue response.

The Incident Command for the Esperanza Animals, Ramona Humane Society in San Jacinto welcomed MuttShack‘s offer to help at the shelters.

Ramona Humane Society had recently published a notice in their Newsletter about the newly passed “PETS Act”and warned owners not wait until a major disaster such as an earthquake or fireto prepare. “Be proactive to ensure that your pet will be taken care of.”

MuttShack and PetSmart Charities set up ad hoc facilities for the animals at both shelters.

The Red Cross shelter, run by Madison Burtchaell of the Orange County Red Cross was very accommodating about allowing a small emergency pet shelter adjacent to the School.

Barbara A. Fought of PetSmart Charities, an organization that works with animal welfare organizations and provide assistance in disasters, provided crates and emergency supplies.

MuttShack and Red Cross volunteers, Martin St. John, Tom Hamilton, and Steve Meissner helped assemble the crates to secure a safe environment for evacuated pets.

It was a great relief for evacuees who had camped out in the parking lot to finally leave their vehicles and relax at the shelter, setting up their cots to grab some sorely needed rest.

Firefighters and residents reported loss of wildlife and animals. The Esperanza fire burned 34 homes, consumed 40,000 acres and cost five Firefighters their lives before it was contained four days later on October 30. Firefighting operations cost nearly $10 million.

MuttShack Animal Rescue is a 501(c) 3 non-profit organization active in disasters and dedicated to the rescue, rehabilitation and care of lost or discarded dogs, cats and other animals.

Pakistan President Musharraf in Kabul for talks

Wednesday, September 6, 2006

The President of Pakistan, Pervez Musharraf is in Kabul for a two-day visit during which he is scheduled to hold talks with his Afghan counterpart, Hamid Karzai. The talks are expected to focus on the continuing militant activity on both sides of the border, with Taliban forces allegedly infiltrating into Afghanistan from across the border in Pakistan.

Economic cooperation and reconstruction in Afghanistan are also on the agenda. President Musharraf is scheduled to meet cabinet ministers and address parliamentarians tomorrow. His delegation includes ministers for foreign and religious affairs and the petroleum sector, and the head of Pakistan’s intelligence agency.

“Frank discussions on the war on terror and expanding bilateral cooperation on regional issues,” read a statement by President Karzai’s office.

Pakistan foreign office spokeswoman Tasnim Aslam told AFP news agency that the Presidents “will exchange views on bilateral relations, economic cooperation, reconstruction activities in Afghanistan and cooperation in the fight against terrorism,”

“Afghanistan is expecting the Islamic Republic of Pakistan to take effective action against terrorism,” Afghan Foreign Ministry spokesman Sultan Ahmad Baheen said.

Pakistan signed a peace agreement with pro-Taliban militants in the North Waziristan region on the eve of the visit. The deal aims to end years of unrest in the border province. Under its terms the Pakistan military forces and militants will stop attacks on each other and the militants have agreed to disarm or expel foreign Al-Qaeda-linked fighters in the area. Pakistan has rejected criticism that the deal will allow pro-Taliban forces to operate freely in the area.

“Pakistan is committed to its policy on war on terror, and Osama caught anywhere in Pakistan would be brought to justice,” army spokesman Maj. Gen. Shaukat Sultan told the Associated Press.

On Wednesday, President Karzai met the NATO General Secretary Jaap de Hoop Scheffer in Kabul and signed an accord aimed at boosting security and development in the country. The NATO chief warned that “some of the terrorists, the spoilers, think they can win in the south,”, adding “They are wrong. Because they cannot win, they will not win, […] That is why we are engaged in combat as well at this very moment.”

The visit comes amidst an upsurge in violence in Afghanistan, with US forces saying that 60 militants were killed by artillery and air-strikes on Tuesday. Some 700 more are believed to be surrounded by soldiers in an operation in Khandahar province.

NATO and Afghan forces launched an operation in Khandahar’s Panjwayi district last weekend, and NATO reports 250 militants as killed in the operations, though a Taliban commander has disputed the figure and there is no independent confirmation of the toll. Hundreds have been killed in continuing fighting between government and international security forces and insurgents in the last four months.

An estimated 1500 families have been displaced by the fighting in Khandahar.

Suspected Taliban militants shot dead two muslim clerics in Lashkar Gah, capital of the Helmand province in the last two days and raided a district headquarters in the town of Arghandad in Zabul province.

Musharraf last visited Afghanistan in 2002. Afghanistan has previously complained that Pakistan is not doing enough to combat Taliban insurgency in its side of the 2,250km (1,400-mile) mountainous border between the two countries. Earlier in the year, allegations by Afghanistan that Taliban and Al-Qaeda leaders were living in Pakistan were dismissed by Musharraf as “nonsense”. In February, Afghanistan issued a list of 150 Taliban suspects it said were living in Pakistan. President Musharraf dismissed the information as “old and outdated”, but President Karzai reiterated that the list was up-to-date.

Some Al-Qaeda and Taliban leaders have been arrested in Pakistan, which has also stationed close to 80,000 troops along the Afghan borders. There is international pressure on Musharraf to deal with Islamist groups in Pakistan who are believed to assist Taliban forces.

“Pakistan has the potential to be the solution to the problems of Afghanistan,” Afghan foreign ministry advisor Ali Muradian said.”We hope that President Musharraf will open a new chapter in relations between Afghanistan and Pakistan.”

Pakistan was closely associated with the Taliban’s rise to power in the 90s one of only three nations that recognised the then Taliban government.

While state run dailies Kabul Times and Hewad expressed hope that two leaders will work together to improve security, The daily Cheragh said that while statements about restoring security can be expected from the meeting, “as experience has shown”, previous pledges by Pakistan “have not been fulfilled”.

Kabul Times also said Afghanistan was grateful for Pakistan’s help to thousands of Afghan refugees.

“The key concern is whether the agreement is going to lead to more insurgents going to and fro across the border or less,” A diplomat told AFP, while another questioned Pakistan’s peace deal with the militants.

Google launches Google Spreadsheets

Tuesday, June 6, 2006

Google has launched an online spreadsheet site, in a private beta.

The site will allow spreadsheets to be shared between up to 10 users, which is aimed to be useful to teams and small businesses. “Many people already organise information into spreadsheets. Where they are struggling is to share it” said the product manager, Jonathan Rochelle.

Google recently bought the online word-processor Writely, launched a calendar product, as well as a desktop search tool. Many see this as them straying into Microsoft‘s markets.

Google Spreadsheets uses very advanced AJAX (Asynchronous Javascript And Xml) and Client Side Scripting to mimic very effectively it’s desktop counterparts’ functions.

It is surprisingly fast, has very good formatting and advanced formula support, but best of all it has complete support for Microsoft Excel .xls files, and very good collaboration: just enter the e-mail address and you can share easily.

BDSM as business: An interview with the owners of a dungeon

Sunday, October 21, 2007

Torture proliferates American headlines today: whether its use is defensible in certain contexts and the morality of the practice. Wikinews reporter David Shankbone was curious about torture in American popular culture. This is the first of a two part series examining the BDSM business. This interview focuses on the owners of a dungeon, what they charge, what the clients are like and how they handle their needs.

When Shankbone rings the bell of “HC & Co.” he has no idea what to expect. A BDSM (Bondage Discipline Sadism Masochism) dungeon is a legal enterprise in New York City, and there are more than a few businesses that cater to a clientèle that wants an enema, a spanking, to be dressed like a baby or to wear women’s clothing. Shankbone went to find out what these businesses are like, who runs them, who works at them, and who frequents them. He spent three hours one night in what is considered one of the more upscale establishments in Manhattan, Rebecca’s Hidden Chamber, where according to The Village Voice, “you can take your girlfriend or wife, and have them treated with respect—unless they hope to be treated with something other than respect!”

When Shankbone arrived on the sixth floor of a midtown office building, the elevator opened up to a hallway where a smiling Rebecca greeted him. She is a beautiful forty-ish Long Island mother of three who is dressed in smart black pants and a black turtleneck that reaches up to her blond-streaked hair pulled back in a bushy ponytail. “Are you David Shankbone? We’re so excited to meet you!” she says, and leads him down the hall to a living room area with a sofa, a television playing an action-thriller, an open supply cabinet stocked with enema kits, and her husband Bill sitting at the computer trying to find where the re-release of Blade Runner is playing at the local theater. “I don’t like that movie,” says Rebecca.

Perhaps the most poignant moment came at the end of the night when Shankbone was waiting to be escorted out (to avoid running into a client). Rebecca came into the room and sat on the sofa. “You know, a lot of people out there would like to see me burn for what I do,” she says. Rebecca is a woman who has faced challenges in her life, and dealt with them the best she could given her circumstances. She sees herself as providing a service to people who have needs, no matter how debauched the outside world deems them. They sat talking mutual challenges they have faced and politics (she’s supporting Hillary); Rebecca reflected upon the irony that many of the people who supported the torture at Abu Ghraib would want her closed down. It was in this conversation that Shankbone saw that humanity can be found anywhere, including in places that appear on the surface to cater to the inhumanity some people in our society feel towards themselves, or others.

“The best way to describe it,” says Bill, “is if you had a kink, and you had a wife and you had two kids, and every time you had sex with your wife it just didn’t hit the nail on the head. What would you do about it? How would you handle it? You might go through life feeling unfulfilled. Or you might say, ‘No, my kink is I really need to dress in women’s clothing.’ We’re that outlet. We’re not the evil devil out here, plucking people off the street, keeping them chained up for days on end.”

Below is David Shankbone’s interview with Bill & Rebecca, owners of Rebecca’s Hidden Chamber, a BDSM dungeon.

Contents

  • 1 Meet Bill & Rebecca, owners of a BDSM dungeon
    • 1.1 Their home life
  • 2 Operating the business
    • 2.1 The costs
    • 2.2 Hiring employees
    • 2.3 The prices
  • 3 The clients
    • 3.1 What happens when a client walks through the door
    • 3.2 Motivations of the clients
    • 3.3 Typical requests
    • 3.4 What is not typical
  • 4 The environment
    • 4.1 Is an S&M dungeon dangerous?
    • 4.2 On S&M burnout
  • 5 Criticism of BDSM
  • 6 Related news
  • 7 External links
  • 8 Sources

Virtual orchestra opens in London

Saturday, August 19, 2006

A virtual orchestra opened in London on August 19th 2006 outside the Royal Festival Hall on London’s South Bank. But unlike a normal orchestra, this one features 58 specially designed cube-shaped seats which activate a musicical note. As more people sit down on the seats, more of the score is revealed.

The music will be added to an online sample library. Jude Kelly, Artistic Director of South Bank Centre, said: “This is exactly the way we are looking at developing our site by fusing the community with the artistic world of ideas and technology in our many versatile spaces.”

Alistair Mackie, chairman of the Philharmonia Orchestra, said: “Central to the Philharmonia Orchestra’s vision is exploiting new media to take music out to the widest possible audience, breaking down the barriers which have stood in the way of their access and enjoyment.”

Bethany, aged 10, went to the orchestra launch and she said: “It is a good experience. You get to see what it’s like to be in a real orchestra.” One of the main aims of the virtual orchestra is to get more people interested in classical music.

Every Saturday, a musician from the Philharmonic Orchestra will be visiting and they will bring their sound recording equipment.

2008 Young Designers’ Exhibition to interact with the world

Friday, May 16, 2008

2008 The 27th Young Designers’ Exhibition, opened on May 15 at the Taipei World Trade Center and closes Sunday May 18. It features participation by 87 academic groups in Taiwan and 20 groups from United States, United Kingdom, Italy, Netherlands, New Zealand, and Australia to showcase various achievements in industrial design. It is recognized by the International Council of Societies of Industrial Design (ICSID) as the largest show of student creations.

Besides the several design competitions, sponsors like International Forum Design (iF), EPSON, MUJI (in Japanese: ????, Mujirushi Ry?hin), Tsann Kuen Trans-nation Group will showcase different solutions for the design, creative, and cultural industries. The show’s organizer, Taiwan Design Center, also designed several on-site events like “On-line Graduate Season Show”, “Career Match-up”, “Creative and Cultural Showcase and Performance”, “Seminars of YODEX 2008” to link the actual exhibition with the on-line exhibition.

Besides of the previously announced “Wow! Taiwan Design Award”, winners from “2008 Young Designers’ Competition” and “2008 YODEX Interior Design Competition” were announced on Saturday, May 17.

Water Carts

Keys To Find The Best Shopping Cart Software

Keys to Find the Best Shopping Cart Software

by

soniaasharma

Shopping cart software was invented to pretend online purchases similar to storefront purchases in visit to help customers interpret the steps speedily and easily. The cart is a virtual hardware for items or services that grouping prefer by clicking on them, and customizing them by selecting primary characteristics, if applicatory. When the shopper is fit to pay for purchases, the items situated in the cart are recorded at checkout, with applicative taxes and conveyance and touch fees.

[youtube]http://www.youtube.com/watch?v=KFiRQEyo6vI[/youtube]

Few people don\’t create that there\’s solon than one write of cart software and that strain of discovery the first shopping cart software is object identify that suits your needs. Because we\’re talking almost software here, we won\’t be discussing carts that are made useable finished the web hosting in which the cart is the web site. Types of Shopping Cart Software — Shopping cart applications – Cart software that are available through shared Linux hosting, typically includes Zen Cart, Agora, Cube Cart, as well as the newer carts, Magento and Tomato Cart. There are also carts that you can purchase. — Plug-in shopping cart software for other applications – Drupal, Joomla!, Mambo, and WordPress-three content management systems (CMSs) and a blogging software that are often offered by web hosts as free applications to add them to shared hosting plans-all have plug-ins, ecommerce modules, add-ons, or themes that help them become capable of creating ecommerce sites. — Add-on shopping cart software for websites – Both PayPal Buy Now Buttons and Google Checkout Buttons can be accessed for immediate purposes by placing buttons on your website without any other particular applications needing to be involved. Things to Consider in Finding the Best Shopping Cart Now that you undergo that there\’s much than one variety of shopping software, you can begin considering which soft might manipulate for you. Other considerations to sustenance in intellect so you can play trusty the software you select give product for them allow: — Are any of your products digital downloads? — Do you requirement to coordinate with shippers through your software? — Do you intellect customers leaving your site momently (as they must for the PayPal and Google solutions)? — Do you demand to act the cart to activity with an existing position or are you antiquity the situation and creating the cart at the aforesaid moment? — How more products or services are you gift (many solutions bang limitations)? — What computer operating system does you counseling to use? — Do you require to service customers muttering a faculty another than Nation? — Do you impoverishment a patronage result for any separate grounds? — If you are considering a survival solvent, make careful it gift make with your web hosting idea. Beyond the basic requirements, look for these features: variants, SSL encryption security, and inventory. Should they be provided, then chances are you won\’t have to worry too much about the basics being included. The difference between success and failure relative to an online business usually is a function of process and execution. Good ideas alone are not enough to launch a business into success.

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Article Source:

ArticleRich.com