Wealth Management

How To Make Sure People Want To Hear Your Marketing Message

By Michael P Kaselnak

I hear so many sales persons tell me that they never get a good response rate from their direct mail. When I ask them what they have been sending it is anything from seminar invites to product offers to “form” letters describing how their company works and why it would benefit the reader to work with them.

Well let’s think about why direct mail doesn’t work…because it doesn’t, at least not the way it used to. How many times is the average American hit with a marketing message on a daily basis? I’ve seen anywhere from 500 to 3,000 times mentioned by reliable sources.

Some scoff at these numbers but think about it. Just driving to work today, how many marketing messages were you exposed to? Well let me take you through my morning from the time I got up until the time I arrived at work.

5:45 a.m.

[youtube]http://www.youtube.com/watch?v=AfdJOU1qSbU[/youtube]

Worked out. Had my Ipod on so only one message…IPOD

6:45 a.m.

Eat breakfast while watching the morning news and reading a magazine, exposed to 10 commercials. The news show actually promoted 2 products. In the magazine as I thumbed through, I counted 72 ads. The cereal box, Milk carton and frozen blueberry bag are all covered with marketing messages.

7:15 a.m.

Showering and dressing while listening to news radio. Exposed to another 18 commercials.

7:45 a.m.

Spend 15 minutes watching cartoons with my kids. Exposed to another 8 commercials.

8:10 a.m.

Drive to work while listening to the radio. Exposed to another 6 commercials (I’m lucky, I have a 15 minute commute). I drive past about 60 retail stores all trying to entice me inside with their signage. I drive past 5 different vehicles that have their marketing message painted on them. I drive past 11 bill boards proclaiming their message. Heck, I even drove by a corner with an actual human being holding a sign for a furniture sale!

So how many marketing messages is that? 197 marketing messages before I step out of the car to walk into work. How many of you would have guessed that many messages in the first couple of hours of the day? And had I stretched even a little I could have come up with another 100 messages…from bumper stickers to the branding of every item I touched or saw.

Now how many of these messages actually registered with my brain? Maybe 1%. I’ve become immune to them. If you and I had not learned to tune out this assault on our senses, our brains would explode!

So how do you as somebody that has a message that you want to get out to the masses avoid becoming noise? How do you make sure that people are not tuning your message out? Two words, be different.

Different how? Any difference is better than none at all. Build a bill board 3 times bigger than all the others…that’s different…that would work…that is illegal.

I could make a long list of ridiculous ways to be different but in deference to you and your busy day, let me suggest one way to be different that is cheap, effective and accomplishes a lot more than just being different. Try a handwritten note. People rarely get them. It makes them stop in their tracks and read what you have to say. It is not only different in how it affects your prospects but it tells them that you are different as well. It says that you are not treating them as the masses but instead, you are treating them as an individual…and that means the world to your prospects.

About the Author: Mike Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell. MikeKaselnak.com

Source: isnare.com

Permanent Link: isnare.com/?aid=578590&ca=Marketing

Cape Verde to launch first public university, with Brazil’s support

Saturday, September 3, 2005

To help launch Cape Verde‘s first public university, the Brazilian government has made the promise to provide organizational advice and to train professors.

According to Fernando Haddad, Brazilian Minister of Education, Brazil will send its professors to the small nation off the African coast to train them in lecturing, marking, and other important skills involved in the profession.

Filomena Martins, Cape Verdean Minister of Education and Human Resource Enhancement, met with Haddad on August 22 to work out the details of the plan, which was first launched by Brazil’s President, Luiz Inácio Lula da Silva, in July 2004.

Cape Verde also hopes to increase the level of education for the university professors themselves. Of the 300 professors at the planned institution, only 3% have doctorates and only 21% have master’s degrees.

Brazil also helps Cape Verde reduce its debt through the Post-Graduate Student Agreement Program. PEC-PG encourages Cape Verdeans to become foreign exchange students in Brazil. In 2005-06, 20 students will participate, with the level increasing to 50 students in the next calendar year.

Suspect in Oklahoma girl’s murder blogged about depression, “dangerously weird” fantasies

Monday, April 17, 2006

Kevin Ray Underwood, the suspect in the murder of 10-year-old Jamie Rose Bolin of Purcell, Oklahoma, reportedly kept a weblog in which he joked about cannibalism, discussed the effects of not taking his prescribed medicine, and talked about “dangerously weird” fantasies.

Underwood was arrested Friday after investigators searched his apartment and found Jamie’s body in a plastic bin in his bedroom closet. Also reportedly found in his apartment were barbecue skewers and meat tenderizer, which law enforcement officials believe he intended to use to eat the girl’s flesh.

People who knew Underwood reported that he was a relatively unassuming man, seemingly trustworthy. His mother described him as “a wonderful boy” and said of Jamie, “I would like to be able to tell her family how sorry we are. I just feel so terrible.”

In the profile of his blog, entitled “Strange Things are Afoot at the Circle K” ([1]), Underwood described himself as “Single, bored, and lonely, but other than that, pretty happy.” Also on his profile page, he poses the question, “If you were a cannibal, what would you wear to dinner?” and answers, “The skin of last night’s main course.”

In an entry dated September 8, 2005, Underwood reportedly described 1998 as “the year that a large part of me died” and “the longest year of my life.” He reported losing contact with most of his friends, making an online acquaintance only to lose her again, and suffering panic attacks from being around people at college. Two of his friends also were involved in a car accident, one fatally injured.

He reported in that entry that in the last year he found himself becoming more and more detached from the world, never leaving his apartment except to go to work or his parents’ apartment. In an entry dated September 24, 2004, he reported that his fantasies were “just getting weirder and weirder. Dangerously weird. If people knew the kinds of things I think about anymore, I’d probably be locked away. No probably about it, I know I would be.”

In an entry dated February 4, 2006, he said that he had hardly left the apartment in almost two months, and that “a week or so ago, I spent my day off sitting here at the computer, barely moving from the chair, for 14 hours.”

His last blog entry was dated Thursday, April 13, 2006, one day after authorities believe Underwood killed Jamie Bolin.

Víctor Valdés to play in Belgian Pro League; Manchester United loans Valdés to Standard Liège till season end

Wednesday, January 27, 2016

On Sunday, Manchester United announced the loan of their Spanish goalkeeper Víctor Valdés to Belgian club Standard Liège for the rest of the season.

Last year, Valdés signed an 18-month contract with the English club, but the three-time UEFA Champions League winner was given very little opportunity at Old Trafford. He made only two appearances for The Reds last season, after David de Gea was injured. Relations between Manchester United manager Louis van Gaal and Valdés were not good. Van Gaal did not pick him for the pre-season tour to the United States, saying Valdés was unwilling to play a game with the under-21 team.

This season, Valdés was not allowed in the locker room, and van Gaal prevented him from training with the main squad and the under-21 team. The official team photograph omitted him.

Valdés was a member of Spain’s squad for the World Cup in 2010 and for Euro 2012, collecting a winner’s medal both times. Per Manchester United’s statement, “Manchester United and Standard Liege have reached agreement for the temporary transfer of goalkeeper Victor Valdes, effective until the end of the current season. The deal is subject to formalities being completed.”

On Instagram, he posted a photo that read “Thank you all for your support during these months of hard work for me, i will never forget! See you soon!”

Football: Crouch hat-trick lifts Liverpool to victory

Saturday, March 31, 2007

Liverpool FC 4 1 Arsenal FC
Match Stats
Attendance 43958
Goalscorers for Liverpool FC Crouch (4′, 35′, 81′), Agger (60′)
Goalscorers for Arsenal FC Gallas (73′)
Bookings (Liverpool FC) Alonso (Yellow (1))
Bookings (Arsenal FC) Diaby, Lehmann, Fabregas (Yellow (3))

Three goals by Peter Crouch gave Liverpool a comfortable 4-1 win over rivals Arsenal on Saturday at Anfield. The two teams are in a battle for third place in the league at the moment, and both are in need of points to guarantee a Champion’s League berth for next season. Liverpool’s win puts them in third for the time being, but Arsenal have a game in hand still to be played out against Manchester City. Saturday’s match acted as a return to the Premiership for Peter Crouch after his broken nose kept him out for several games, and he played as a lone striker with Steven Gerrard acting as close support from midfield. Arsenal meanwhile played two strikers with Emmanuel Adebayor returning from suspension being paired with Julio Baptista.

Liverpool started the game very strongly, with Peter Crouch scoring after only four minutes. A back heeled one-two between Pennant and Arbeloa release Arbeloa on the right side, and his low cross found Crouch, who slotted the ball past Jens Lehmann. Arsenal responded positively with a header by Adebayor, but the ball flew just over the crossbar and landed on top of the netting. Baptista then had a chance on goal for Arsenal after he was found open by Adebayor, but the Brazilian’s shot was scuffed well wide of the net and failed to trouble Jose Reina. Arsenal would be made to pay for their missed chances minutes later as Crouch bagged his second of the afternoon when he headed in a cross from Fabio Aurelio.

Jens Lehmann was awarded a yellow card during the halftime break for allegedly spitting water at a Liverpool supporter, but the game continued without further incident. Steven Gerrard had the first of the chances in the second half, but his shot from just outside the box was directly at Lehmann. Arsenal then had their best chance through Adebayor, but he was unlucky to see his low drive cannon off the base of the post with Reina well beaten. Liverpool then increased their lead on sixty minutes when Agger directed Aurelio’s curling free kick into the back of the net past a diving Lehmann. Adebayor continued to threaten Liverpool’s goal however, and if not for a fingertip save from Reina, he would have pulled one back for Arsenal off a header. Arsenal would pull one back minutes later through William Gallas has he tapped home a corner from Cesc Fabregas. Arsenal put on pressure for a few minutes in an attempt to force a grand-stand finish, but it was to be Liverpool who would score next. Germain Pennant’s cross into the box found Crouch, and after some good control and a flick between his legs, the tall Englishman powered his third into the back of the net, sealing the victory for Liverpool.

Liverpool now travel to Holland to take on PSV Eindhoven in the Champions League, the team that dropped Arsenal out of the same competition. Arsenal meanwhile have no competitions left but the Premiership to take part in, and their next game is at home to strugglers West Ham United.

This article features first-hand journalism by Wikinews members. See the collaboration page for more details.
This article features first-hand journalism by Wikinews members. See the collaboration page for more details.

Federally-funded abstinence programs fraught with problems: Report

Thursday, December 2, 2004

WASHINGTON, DC – According to a report issued by U.S. House of Representatives Congressman Henry A. Waxman (DCA), the majority of abstinence-only sexual education programs in schools contain incorrect or misleading information.

The report found that over 80% of the curricula used by the recipients of the grants contained incorrect information, including the claim that condoms did not prevent the spread of STDs and that abortions have a high chance of causing sterility.[1]

These programs are funded by the federal government under President George W. Bush’s faith-based initiative. According to the report, these abstinence programs—promoted by the administration of President Bush—are receiving increasing amounts of funding: nearly $170 million will be spent in 2005, which is more than double the spending on these programs in 2001.[2]

Under the faith-based initiative programs, the United States government allocates funds to religious and other community organizations that agree to carry out abstinence education programs which do not include coverage of any other methods of birth control or sexually transmitted disease prevention, as well as other criteria.

The timing of the report is significant in that it comes on the heels of research from Columbia University that found that nearly 9 of 10 teenagers who had pledged abstinence from pre-marital sex had broken their vows in the first six years since the pledges[3].

The Waxman Report and the Columbia University study describe some abstinence programs as factually wrong and/or ineffective. In a rebuttal, Dr. Alma L. Golden, a deputy assistant secretary in the Health and Human Services Department, said in a statement that Mr. Waxman’s report “misses the boat” and that it took information out of context “for purely political reasons.”[4]

Skeletons found under home in Hertfordshire

Wednesday, April 23, 2008

Catherine McGuigan, a resident in South Mimms, Hertfordshire, UK, found skeletons from over a century ago buried under her dining room.

She had hired builders for an extension for her cottage, where she has lived for eleven years, and at the beginning of April they found human bones in the ground.

Her cottage was built over a burial ground; from 1697 to 1820 the land was owned by the Religious Society of Friends. In the 1600s, members of the society, better known as Quakers, were persecuted for their beliefs and so were not allowed to be buried in consecrated church grounds. Instead burials, which were also sometimes for others not recognised as parishioners – such as homeless people, often took place in the countryside.

The Daily Mail states in its April article that the Religious Society of Friends have advised McGuigan that she “must cremate” the bodies, however Quakers have written an open letter to the Daily Mail, informing that for Quakers, there is “no specific advice on the disposal of bodies”, and that they had never expressed an opinion on how the discovered skeletons should be buried.

The cremation was rumoured to cost up to £32,000 – an £800 quote for cremation of a single body multiplied by 40, however as yet only ten bodies have been discovered.

The builders originally thought the bones were pieces of pipe, and McGuigan has now ordered coffins and is looking to holding a mass cremation or a burial in a nearby field.

Vehicle Tracking

Choosing A Lawyer That Practices Personal Injury Law In Oxford, Ms

byAlma Abell

Just because you’ve been in an accident doesn’t mean you’ll need an attorney. However, there are times, whether you’re injured at a store, injured in a car accident or injured at somebody’s home where a personal injury lawyer may be necessary to retain. Sadly, not everybody is treated fairly by businesses, individuals or insurance companies and in these instances, having an attorney that practices Personal Injury Law Oxford MS may be just the thing you need to get the type of compensation that you deserve following an accident that has left you injured.

[youtube]http://www.youtube.com/watch?v=yJmB_aUsVmk[/youtube]

It’s not surprising that many people who are looking for a personal injury attorney are doing so for the first time and this can lead to a bit of confusion in terms of the best ways to go about looking for personal injury attorney. While there are many different schools of thought in terms of finding the right attorney, one of the most universal method is to ensure that you consult with at least three attorneys.

In some cases, attorneys will charge for consultations, however, with personal injury, typically consultations are free and this is where you’ll need to take full advantage. You’ll want to speak with at least three or up to five different attorneys, discuss your case with them and from these consultations, you should be able to determine which attorney is going to be right to represent you in your personal injury case moving forward.

Another thing to consider outside of their track record for success when it comes to personal injury cases is how comfortable you are with the attorney that you’re speaking with. Do you feel as if they’re interested in what you have to say or do you feel like you’re simply just another client to them. If you feel that there is a detachment between you and the attorney or the attorney seems uninterested in what you have to say, then you may be able to scratch them off your list and move on to another attorney.

If you have a situation where you’ve been denied rightful compensation after an accident that has left you injured, an attorney that practices Personal Injury Law Oxford MS might be the solution to your issues. By taking the time to find the right attorney, you’ll be in a much better position to get the compensation that you deserve.

George W. Bush nominates EPA Administrator Mike Leavitt as health secretary

Monday, December 13, 2004

Washington, DC – US President George W. Bush has chosen former Utah governor Mike Leavitt to succeed the outgoing Secretary of Health and Human Services Tommy Thompson. Leavitt, 53, who took over the Environmental Protection Agency last year, will succeed Tommy Thompson if the Senate confirms him. He would oversee implementation of new prescription drug benefits for people on Medicare and Bush’s plans to allow religious groups to apply for federal funds to provide treatments for addiction.

Leavitt joined Bush’s cabinet in 2003, and has been called a ‘fine executive’ by the President. The move comes as the Bush administration is trying to find someone to fill the post of Secretary of Homeland Security, after nominee Bernard Kerik withdrew concerning immigration issues with a former nanny.

The department oversees Medicare and Medicaid for senior citizens, the safety of drugs and the nation’s food supply through the Food and Drug Administration and it administers the National Institutes of Health and the Centers for Disease Control and Prevention.

Thompson is the ninth cabinet member to leave after Bush’s re-election, and his departure was not seen as a shock by many Washington insiders. Those nine departures mark the largest second-term Cabinet overhaul in more than 30 years. Presidents Reagan and Clinton each had seven Cabinet changes for their second terms. The last to have nine was Richard Nixon in 1972. The Senate must confirm all of the nominees. Confirmation hearings have been scheduled for Margaret Spellings, nominated for education secretary, on January 6, and Condoleezza Rice, nominated for secretary of state, on January 18-19.