Canadian National Exhibition takes place in Toronto

Sunday, September 2, 2007

From August 17 to September 3, 2007 the Canadian National Exhibition (CNE or The EX) came back to Toronto for its 128th year. It is the largest in Canada and the fifth largest in North America.

The three day Canadian International Airshow, the horse show called “Tom Bishop’s Trick Riding Show”, and many other events were the main attractions at this year’s CNE. An estimated 1.3 million people attend the CNE every year.

The 680 News tower made entirely from Lego’s was on display, with a fence around it.

On Saturday at 1:00 p.m. was the airshow, which featured award winning aviators, including the Canadian Forces (CF) snowbirds, flying planes used in Afghanistan. The United States Air Force (USAF) also flew planes used in the military and a new F-22 Raptor fighter aircraft for its first time in an international show. A CF-18 Hornet, Canadian version of the USAF F/A-18 Hornet, 1943 Boeing Stock Stearman PT-17, and many other rare planes were also flown. Everyone could see the airshow but for a good photo and video opportunity freelance Wikinews journalist and others paid CA$5.00 to get on top of Ontario Place, across from the exhibition grounds. There was a ton of stairs to get to the top, but it was well worth it if one wanted excellent photos and video to watch with their family.

“I used to come to the air show every year with my dad … being out there flying over Lake Ontario in my hometown is unbelievable,” said Capt. Yanick “Crank” Gregoire of the CF-18 Hornet, on its 25th anniversary.

General Rick Hillier, Chief of the Defence Staff of the Canadian Forces, made a brief speech and talked about Canada’s mission in Afghanistan. Followed by was a pre-recorded speech made by Prime Minister Stephen Harper. Then the American and Canadian national anthems were played and the show begun, it even included a live pilot in a Canadian Forces plane talking through his microphone into the speakers on top of Ontario Place. The airshow was something not to be missed as the staggering planes are always best watched live.

In the Direct Energy Centre at Exhibition Place were many vendors and people selling books, cloths, inventions, and even some live cooking shows. There was also a arts, crafts, and hobbies building, which was one of the best places to visit at this year’s CNE. Rides and attractions filled the grounds across Ontario Place.

The famous Iams-sponsored Superdogs performed dog tricks for an audience in a large area, while behind the curtains were salespeople at booths advertising and selling Iams dog food. They perform at the Royal Winter Fair in Toronto and other fairs in Canada.

At 5:00pm was the horse show at the Riding Academy “Horse Palace“, hosted by Tom Bishop Sr. There was a woman representing Ontario, a 15-year-old girl from Alberta representing Canada, and a man from the United States on a black horse. One of the horse riders, a champion, was from Canada but moved to the U.S. and has toured both countries. Tom Bishop Jr. stood and rode on top of two “Canadians”, the most rare and oldest horse breed in North America. The horses had to jump over a line of gas-led fire, Tom Bishop Sr. noted beforehand that horses are scared of fire.

At 9:00 p.m. was the Human Cannon Ball, from the U.S. Performed by David “The Bullet” Smith, Jr., son of Cannonball Smith, is the second person in the world that can do the “don’t-do-this-at-home-or-else!” stunt. It is their third year at the CNE. Most people came 20 minutes before to get a good spot. The shot was so loud that some had to plug their ears, and if one didn’t their heart would be beating hard. Smith jumped out like he’s done that stunt a thousand times, he did a push up on the ground and quickly ran back.

While walking to the Ontario Place parking lot, as soon as the “Human Cannon Ball” was finished, the Canadian Forces had several of their vehicles used in Afghanistan on display outside. A snowbirds plane, some LAV III’s, tanks, a helicopter, and a boat were on display. Soldiers were outside to greet and talk to the visitors, and had photos taken. A large banner was hung and old music was playing. People even signed a board beside a tank showing their support and thanks to the soldiers currently deployed. There was also a large tent with real Canadian soldiers giving away bracelets and showing actual uniforms used. They were very heavy and one soldier actually said the cloths are comfortable. It wasn’t clear which base the soldiers came from but one said that he came from Halifax, Nova Scotia.

The CNE closes every night at 11:00pm.

It ends on Labour Day at 7:00pm.

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Money Transfer

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[youtube]http://www.youtube.com/watch?v=aj06JyUCHTo[/youtube]

Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

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SpaceX scrubs Falcon I rocket launch

Monday, November 28, 2005

SpaceX called off the much-delayed inaugural launch of their new Falcon 1 rocket on Saturday from Kwajalein’s Omelek Island launch site. The intent was to launch the U.S. Air Force Academy’s FalconSat 2 satellite, which will monitor plasma interactions with the Earth’s upper atmosphere and magnetosphere.

The launch was delayed, then finally cancelled after an oxygen boil-off vent had accidentally been left open. The oxygen was unable to cool the helium pressurant, which then proceeded to evaporate faster than it could be replenished. A main computer issue, probably serious enough to cause a scrub on its own, was also discovered.

This long-anticipated flight was originally expected to be launched in January 2005, however a series of setbacks forced a series of delays, with the flight most recently scheduled to be in early 2006. It was intended to be launched from the Kwajalein atoll in the middle of the Pacific Ocean.

The maiden voyage was originally intended to launch from Vandenberg Air Force Base in California with a Naval Research Laboratory satellite and a Space Services Incorporated space burial payload.

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Business Energy Advice

Earn Extra Cash By Taking Part In Surveys

By Steve Hill

I have just heard about another way of making a little bit of extra money. This is by taking part in different surveys for a range of companies who are looking to find out more about their customers or potential customers. You may think just like I did that this would hardly be worth your time or effort, however you may be surprised when you realise you much these companies are willing to pay.

A few days ago a friend of my step-daughters came round to our house to play. They are both twelve years of age and have known each other since primary school. This friend also stopped at our house for her evening meal and while at the dining table, eating her food, she started up quite an interesting conversation. She asked my step-daughter if she would be interested in joining her to take part in a survey which would be about the subject of childrens banking.

[youtube]http://www.youtube.com/watch?v=dtAGlcX91Q0[/youtube]

I started to ask this girl, who is called Emma, what would be involved. Emma replied that a lady would be going round to her house on Saturday morning and would be asking her a series of questions about banking, for example who she banks with and how much money she attempts to save as a twelve year old. She continued that the meeting would last around an hour and a half for which she would be paid 20. If she then also kept a form of diary for a week, she would then receive another 10.

My step-daughter suddenly became very interested and asked me whether she would be able to go aswell, I told her that she could.

Emma then told our family that she regularly took part in these surveys and had been introduced to the idea by a friend of her mothers. She stated that on average she made around 100 a month from taking part and completing these surveys, not bad for a twelve year old. I joked by asking her whether I could also go around on the Saturday. Emma replied that this survey was only aimed at schoolchildren but that her parents also regularly took part in other surveys and that she would let me know when the next one was going to take place.

The Saturday arrived and I took my step-daughter to Emma’s house. I started talking to her parents while I waited for the meeting to finish. Her parents then told me about their own experiences of completing different surveys and stated that even though it is not a massive amount of money that it is a lot for what you have to do. They also said that it helped them to pay a number of bills each month.

My step-daughter really enjoyed the meeting and came out kissing her 20. It beats washing your car, she said to me with a huge grin on her face.

About the Author: Steve Hill helps to promote a number of websites including:

stutter-cure.comalglas.comblog.phobias-help.com/blog

Source:

isnare.com

Permanent Link:

isnare.com/?aid=62383&ca=Internet

Hungarian state-owned enterprise acquires Hirtenberger Defence Group

Thursday, November 7, 2019

On Monday, Hungarian daily newspaper Magyar Nemzet revealed a deal whereby, on October 29, Hungarian state-owned enterprise HDT Védelmi Ipari Kft. (HDT Limited) acquired Austrian mortar and shell manufacturer Hirtenberger Defence Group. Hirtenberger Defence Group also acknowledged the deal.

In the deal, Austrian, United Kingdom and New Zealand production sites are to be kept, with market sales expected to cover for the price in the long run. A government-guaranteed loan covered the costs, but the exact figure was kept secret.

The November 4 issue of Magyar Nemzet published an interview with Gáspár Maróth, the Hungarian Government commissioner responsible for defence, defence industries and coordinating defence modernization, in which the deal was announced. On the same day, the Hirtenberger Defence Group issued a corresponding press release.

While not naming any other bidders, Maróth said the Hungarian bid won after lengthy negotiations, out of mulitple competing offers. He said he expects no political turmoil between the neighboring Austria and Hungary over the sale. He also noted the acquisition fits into the Hungarian “outward investment” ((hu))Hungarian language: ?t?kekihelyezési strategy of Prime Minister Viktor Orbán.

The Austrian partner asked for the price to be kept secret, but the commissioner stated the purchase was financed by a loan, so it is not a burden on the state budget. With government resolution No. 1430/2019, the state issued an indemnity bond to cover for HDT’s 38.8 million euro loan, and daily Népszava covered the story with a headline pointing out that amount as the presumed price. The creditor Hungarian Development Bank is state-owned as well. Already-queued orders won’t leave idle capacity for some years, Maróth said, and paying back this loan seems realistic; unnamed industry experts called this dubious to Népszava, as the market is saturated and margins are thin, while noting this kind of equipment is needed by the Defence Forces.

The company structure remains unchanged and all sites continue to operate, but Hungarian engineers are to join the research and development team. Maróth pointed out it would have been much more costly and time-consuming to research mortar technology than to acquire it this way. He noted, “the army modernization does not just cover buying ‘hardware’ but technology transfer as well.” ((hu))Hungarian language: ?a hader? modernizációja a „vas” megvétele mellett a tudástranszferre is kiterjed.

Népszava noted the purchase appeared to circumvent the Ministry of Defence. HDT Limited was registered on August 6, 2019 and is under the aegis of Hungarian National Asset Management, Inc.

To modernize its military, in 2018, Hungary licensed Czech firearm technology and started assembling firearms in Kiskunfélegyháza, then agreed with Airbus to open a helicopter parts factory as a joint venture in Gyula.

US President Trump has called for NATO members to increase military spending. According to a March 14, 2019 NATO press release, Hungary spent an estimated 1.15% of its GDP on military expenditures in 2018; NATO guidelines call for 2%. Maróth noted the military had been “effectively disarmed” ((hu))Hungarian language: ?gyakorlatilag lefegyverzett by 2010, when Viktor Orbán regained the prime ministry of Hungary for his second term. Hungary launched a military development program dubbed “Zrínyi 2026” in 2017 to address structural and financial challenges faced by the Defence Force and to renew its equipment.

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Relative of Afghan president Hamid Karzai shot dead by NATO troops

Friday, March 11, 2011

A relative of the Afghan president Hamid Karzai has been mistakenly shot dead by NATO troops, according to officials. Yar Mohammad Khan, who was in his 60s was killed during a night raid in the Dand district. Khan, who also possibly used the surname of Karzai, was believed to have been a cousin of either the president or a cousin of the president’s father.

The president’s brother, Ahmad Wali Karzai, released a statement over the shooting. He said, “It was a mistake. The forces conducted an operation, he was at his home, he came out and was shot. It was a mistake. What can you do about it?” Several officials have apologised for the incident including United States president Barack Obama, US defence secretary Robert Gates, and commander of international troops in Afghanistan General Petraeus.

Khan’s death come only days after President Karzai called the killing of civilians unacceptable. The president urged the United Nations to pressure NATO to take more care during operations when searching for insurgents. Karzai rejected a previous apology from General Petraeus over the killing of nine boys during an air strike.

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Cleveland, Ohio clinic performs US’s first face transplant

Thursday, December 18, 2008

A team of eight transplant surgeons in Cleveland Clinic in Ohio, USA, led by reconstructive surgeon Dr. Maria Siemionow, age 58, have successfully performed the first almost total face transplant in the US, and the fourth globally, on a woman so horribly disfigured due to trauma, that cost her an eye. Two weeks ago Dr. Siemionow, in a 23-hour marathon surgery, replaced 80 percent of her face, by transplanting or grafting bone, nerve, blood vessels, muscles and skin harvested from a female donor’s cadaver.

The Clinic surgeons, in Wednesday’s news conference, described the details of the transplant but upon request, the team did not publish her name, age and cause of injury nor the donor’s identity. The patient’s family desired the reason for her transplant to remain confidential. The Los Angeles Times reported that the patient “had no upper jaw, nose, cheeks or lower eyelids and was unable to eat, talk, smile, smell or breathe on her own.” The clinic’s dermatology and plastic surgery chair, Francis Papay, described the nine hours phase of the procedure: “We transferred the skin, all the facial muscles in the upper face and mid-face, the upper lip, all of the nose, most of the sinuses around the nose, the upper jaw including the teeth, the facial nerve.” Thereafter, another team spent three hours sewing the woman’s blood vessels to that of the donor’s face to restore blood circulation, making the graft a success.

The New York Times reported that “three partial face transplants have been performed since 2005, two in France and one in China, all using facial tissue from a dead donor with permission from their families.” “Only the forehead, upper eyelids, lower lip, lower teeth and jaw are hers, the rest of her face comes from a cadaver; she could not eat on her own or breathe without a hole in her windpipe. About 77 square inches of tissue were transplanted from the donor,” it further described the details of the medical marvel. The patient, however, must take lifetime immunosuppressive drugs, also called antirejection drugs, which do not guarantee success. The transplant team said that in case of failure, it would replace the part with a skin graft taken from her own body.

Dr. Bohdan Pomahac, a Brigham and Women’s Hospital surgeon praised the recent medical development. “There are patients who can benefit tremendously from this. It’s great that it happened,” he said.

Leading bioethicist Arthur Caplan of the University of Pennsylvania withheld judgment on the Cleveland transplant amid grave concerns on the post-operation results. “The biggest ethical problem is dealing with failure — if your face rejects. It would be a living hell. If your face is falling off and you can’t eat and you can’t breathe and you’re suffering in a terrible manner that can’t be reversed, you need to put on the table assistance in dying. There are patients who can benefit tremendously from this. It’s great that it happened,” he said.

Dr Alex Clarke, of the Royal Free Hospital had praised the Clinic for its contribution to medicine. “It is a real step forward for people who have severe disfigurement and this operation has been done by a team who have really prepared and worked towards this for a number of years. These transplants have proven that the technical difficulties can be overcome and psychologically the patients are doing well. They have all have reacted positively and have begun to do things they were not able to before. All the things people thought were barriers to this kind of operations have been overcome,” she said.

The first partial face transplant surgery on a living human was performed on Isabelle Dinoire on November 27 2005, when she was 38, by Professor Bernard Devauchelle, assisted by Professor Jean-Michel Dubernard in Amiens, France. Her Labrador dog mauled her in May 2005. A triangle of face tissue including the nose and mouth was taken from a brain-dead female donor and grafted onto the patient. Scientists elsewhere have performed scalp and ear transplants. However, the claim is the first for a mouth and nose transplant. Experts say the mouth and nose are the most difficult parts of the face to transplant.

In 2004, the same Cleveland Clinic, became the first institution to approve this surgery and test it on cadavers. In October 2006, surgeon Peter Butler at London‘s Royal Free Hospital in the UK was given permission by the NHS ethics board to carry out a full face transplant. His team will select four adult patients (children cannot be selected due to concerns over consent), with operations being carried out at six month intervals. In March 2008, the treatment of 30-year-old neurofibromatosis victim Pascal Coler of France ended after having received what his doctors call the worlds first successful full face transplant.

Ethical concerns, psychological impact, problems relating to immunosuppression and consequences of technical failure have prevented teams from performing face transplant operations in the past, even though it has been technically possible to carry out such procedures for years.

Mr Iain Hutchison, of Barts and the London Hospital, warned of several problems with face transplants, such as blood vessels in the donated tissue clotting and immunosuppressants failing or increasing the patient’s risk of cancer. He also pointed out ethical issues with the fact that the procedure requires a “beating heart donor”. The transplant is carried out while the donor is brain dead, but still alive by use of a ventilator.

According to Stephen Wigmore, chair of British Transplantation Society’s ethics committee, it is unknown to what extent facial expressions will function in the long term. He said that it is not certain whether a patient could be left worse off in the case of a face transplant failing.

Mr Michael Earley, a member of the Royal College of Surgeon‘s facial transplantation working party, commented that if successful, the transplant would be “a major breakthrough in facial reconstruction” and “a major step forward for the facially disfigured.”

In Wednesday’s conference, Siemionow said “we know that there are so many patients there in their homes where they are hiding from society because they are afraid to walk to the grocery stores, they are afraid to go the the street.” “Our patient was called names and was humiliated. We very much hope that for this very special group of patients there is a hope that someday they will be able to go comfortably from their houses and enjoy the things we take for granted,” she added.

In response to the medical breakthrough, a British medical group led by Royal Free Hospital’s lead surgeon Dr Peter Butler, said they will finish the world’s first full face transplant within a year. “We hope to make an announcement about a full-face operation in the next 12 months. This latest operation shows how facial transplantation can help a particular group of the most severely facially injured people. These are people who would otherwise live a terrible twilight life, shut away from public gaze,” he said.

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Digital Marketing

Direct Mail Marketing Companies Are Still Important For Your Business

byAlma Abell

With so many people choosing to get their information digitally these days, it’s fair to wonder if there’s even room for printed or direct mail advertising. There are, however, many reasons why there are so many direct mail marketing companies still around, the main one being that direct mail still works.

What is Direct Mail?Direct mail marketing is exactly what it sounds like—mailing marketing materials directly to your potential customers. The science to it is in minimizing your cost and maximizing your benefit by targeting the right households to mail to, rather than simply sending pieces to every household in town.

Direct mail marketing companies use many types of mail pieces to help your business. You can send catalogs, brochures, postcards, and coupons. You can even send surveys or other self-mailers. Another interesting tactic is to send a small, inexpensive gift. The idea is to send something that will attract attention and distinguish itself from other mail and make the recipient want to read it and keep it around.

Why Direct Mail Still WorksDirect mail marketing has something that television and the Internet do not necessarily have. When you view a television commercial or web ad, you may enjoy it, think about it, even talk about it with friends, but you won’t necessarily remember every detail. You may even forget the details the company that made the ad wants you to remember, like the product name, the website or the phone number to call to order. With direct mail, if someone sees a piece of advertising and likes it, they can keep it on hand in tangible form, in its entirety, and even share it with others.

Combining Direct Mail with an Online PresenceDirect mail does not have to be at odds with online marketing—in fact direct mail works best these days when combined with an online presence. A product brochure might direct a customer to visit a website to order or a catalog might advise that you can read a product’s reviews on a particular website. A postcard might give people a chance to win a prize by submitting their email to a mailing list, or a mailed coupon may offer a discount for ordering online. New ways in which marketing can be integrated across all media are still being discovered every day.

Here are some ofbenefits of using direct mail services for your business.

Direct mail is an important tool to add to your marketing arsenal, and a good direct mail marketing company like arandell can help you get the best possible benefit from it. Visitwww.arandell.com to see the printing and mailing solutions available to help build your catalog printing and marketing plan.

Conditions in the womb determine male sexuality

Tuesday, June 27, 2006

Research published in the journal the Proceedings of the National Academy of Sciences (PNAS) suggests a link between male sexuality and conditions in the womb.

Initial research by Dr. Anthony F. Bogaert and his colleagues at Brock University, Ontario revealed a possible link between the number of elder brothers a boy has and the likelihood he is to be gay. Whether this correlation be attributed to nature through the prenatal effects of the womb or to nurture through the psychosocial effects of growing up with elder siblings, however, remained unclear.

To further his research Bogaert studied 944 heterosexual and homosexual men. The men were either “biological” brothers and shared the same mother or “non-biological” brothers through adoption or as half or step siblings. Boegart reasoned that if the link between homosexuality and elder brothers was due to the nurturing effects of the family environment it would show regardless of any biological relationship.

The study showed, however, that the link was found only in biological brothers. The amount of time an individual spent being raised with elder brothers had no bearing on sexual orientation; the relationship was even found to be true in brothers who were raised apart from one another.

Bogaert writes in this month’s PNAS: “These results support a prenatal origin to sexual orientation development in men and indicate that the fraternal birth-order effect is probably the result of a maternal ‘memory’ for male gestations or births.”

He suggests that each male foetus prompts a progressively stronger immune reaction in the mother’s body. The antibodies that are produced by this reaction may account for sexual differentiation of the brain.

Scientists from Michigan State University added in an accompanying article: “These data strengthen the notion that the common denominator between biological brothers, the mother, provides a prenatal environment that fosters homosexuality in her younger sons.”

“Increasingly, credible evidence appears to indicate that being gay is genetically determined rather than being a so-called lifestyle choice. It adds further weight to the argument that lesbian and gay people should be treated equally in society and not discriminated against for something that’s just as inherent as skin colour,” said Andy Forrest, a spokesman for gay rights group Stonewall. However; Dr. Bogaert’s study made no explanation for the origin of lesbianism.

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