Category: Digital Marketing

byAlma Abell

With so many people choosing to get their information digitally these days, it’s fair to wonder if there’s even room for printed or direct mail advertising. There are, however, many reasons why there are so many direct mail marketing companies still around, the main one being that direct mail still works.

What is Direct Mail?Direct mail marketing is exactly what it sounds like—mailing marketing materials directly to your potential customers. The science to it is in minimizing your cost and maximizing your benefit by targeting the right households to mail to, rather than simply sending pieces to every household in town.

Direct mail marketing companies use many types of mail pieces to help your business. You can send catalogs, brochures, postcards, and coupons. You can even send surveys or other self-mailers. Another interesting tactic is to send a small, inexpensive gift. The idea is to send something that will attract attention and distinguish itself from other mail and make the recipient want to read it and keep it around.

Why Direct Mail Still WorksDirect mail marketing has something that television and the Internet do not necessarily have. When you view a television commercial or web ad, you may enjoy it, think about it, even talk about it with friends, but you won’t necessarily remember every detail. You may even forget the details the company that made the ad wants you to remember, like the product name, the website or the phone number to call to order. With direct mail, if someone sees a piece of advertising and likes it, they can keep it on hand in tangible form, in its entirety, and even share it with others.

Combining Direct Mail with an Online PresenceDirect mail does not have to be at odds with online marketing—in fact direct mail works best these days when combined with an online presence. A product brochure might direct a customer to visit a website to order or a catalog might advise that you can read a product’s reviews on a particular website. A postcard might give people a chance to win a prize by submitting their email to a mailing list, or a mailed coupon may offer a discount for ordering online. New ways in which marketing can be integrated across all media are still being discovered every day.

Here are some ofbenefits of using direct mail services for your business.

Direct mail is an important tool to add to your marketing arsenal, and a good direct mail marketing company like arandell can help you get the best possible benefit from it. Visitwww.arandell.com to see the printing and mailing solutions available to help build your catalog printing and marketing plan.

byAlma Abell

We see it all the time whenever a business entity sends us a letter; be it the Utility Company sending a notice to our home; or customers and suppliers sending business letters to the company where we are employed. Everything comes typed (rarely hand written these days) on a sheet of paper with the senders details pre-printed on it – usually at the top; which is why it is called the letterhead. However, these details can be anywhere on the paper sheet; down the sides, along the bottom, or, even in all 4 positions – if the letter is longer than a single page; the Custom Letterhead Printing From San Diego .

Business just would not be business if there were no company letterheads on the paper used for communicating with others. Maybe, in this age of computers and email, the paper may become obsolete (which, I for one, somehow doubt) but, the business mind still clings to the idea that any communication from my business to you must be immediately recognizable as coming from the entity that I am working for.

If I cannot have my message sent under a printed company letterhead; then I will try to make my computer files and emails resemble the old way as much as possible. I will set up my word processing templates to be exact copies of a new sheet of paper complete with its Custom Letterhead Printing From San Diego information always in place. Therefore, when I email you the soft copy of my letter, it still looks like the “real thing” used to be when in hardcopy. Probably, I will also duplicate the old letterhead as a signature that automatically appears on the bottom of every email that I send out.

Can Individuals Do This For Their Own Mails And Communications?

Of course they can. Their name and private address can be printed onto blank letter paper just as easily as that of any company. This will still require custom printing but we will probably call it “personalized printing”. In the past, the only drawback was the minimum order quantities imposed by the firms doing custom letterhead printing services in San Diego – as individuals, we would probably be dead before we had used up all the sheets of personalized stationery. Fortunately, advances in things like digital printing now mean that printers can offer fairly small print runs of anything and sell at very affordable prices; opening up availability of personalized letterheads to individuals, small groups, clubs, etc.